The Institute for Olfaction / Art is an institution were scientific and artistic minds can explore and express their craft through the sense of smell.
The IOA identity uses the circle as one of its main graphic elements. An abstraction of the microscopic journey that molecules endure in the combining process that creates each unique smell.
The IOA color palette includes the whole color spectrum allowing primary colors to mix together creating infinite variations of other hues in a given color space.
SCENTSORIUM is an IOA annual publication that explores in depth particular mediums and the process in which olfaction is the common denominator.
SCENTSORIUM / Vol. 01 focuses in the film industry and the innovators who attempted to manipulate the sense of smell to create a more immersive movie experience.